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Media · Content · Production

Agile Labs Media

Status
Incubation
Stage
Business case being tested
Group
Agile Labs

Stories worth telling.

Agile Labs Media is an incubation venture exploring the creation of an internal media and production capability, with the potential to develop into a standalone commercial business.

The concept begins with the people, products, places and experiences being created across the Agile Labs portfolio.

In incubation

Agile Labs Media is currently in incubation. The production capability, operating model and potential external commercial opportunities are being evaluated.

The idea

There’s a lot happening behind the scenes.

Across the group, our businesses create products, develop technology, build vehicles and explore new experiences.

There are stories worth capturing in the people doing that work, the process behind the products and the experiences being created for customers.

Agile Labs Media is being explored as a way to build the creative and technical capability required to capture those stories properly.

Potential services include photography, video production, product content, brand storytelling, motorsport coverage, event production and documentary-style content.

The opportunity

Create for the group. Grow beyond it.

The initial focus would be on building a strong media and production capability to serve Agile Labs and its portfolio businesses.

As the team, systems and creative output develop, there may be opportunities to provide production services to external clients, develop specialist media projects and create owned content.

The opportunity is to develop a production business around work we already have a genuine reason to create.