AGILE LABS / EST. 2015
We build what we believe in.
We’re drawn to ideas that genuinely excite us. Problems we want to solve. Products we wish existed. Experiences we’d love to create.
We bring together the people, expertise and capital to turn those ideas into businesses with the potential to become something extraordinary.
The beginning
It started with an idea. Then another.
Agile Labs began in 2015, and the years since have taken us through software, e-commerce, consulting and automotive.
We’ve developed our own products, explored different markets, helped other brands grow and learned what it takes to turn an idea into a functioning business.
Not everything worked. Some ventures never became what we’d hoped they would. Others took us in directions we hadn’t expected.
Each experience helped shape the way we approach the opportunities we’re pursuing today.
We’ve always been interested in more than one industry. What connects our businesses isn’t the market they operate in, but the opportunity to create something we genuinely want to see exist.
The approach
From the first sketch to the real thing.
An idea is only the beginning.
We get involved in developing the products, building the brands, finding the right people and creating the systems that turn an opportunity into a company.
Sometimes that means starting from nothing. Other times it means investing in an existing business and helping it reach the next stage.
Create
We develop businesses around products, technology and experiences that we want to bring into the world.
Develop
We bring together the people, expertise and systems needed to turn an idea into something customers can actually use.
Grow
We invest in our existing businesses, develop new products and pursue opportunities in new markets.
Acquire
We explore acquisitions and partnerships where we see an established business with a future we’re excited to be part of.
The portfolio
Here’s what we’re working on.
Different ideas take us into different industries.
Our portfolio spans automotive engineering, technology, motorsport, nature-based hospitality and media. Some businesses are already operating, while others are being developed or remain in the early stages of exploration.
Each has its own customers, commercial model and identity.
Incubation
- Incubation
G.O.A.T Offroad Racing
Motorsport · Engineering · Race Vehicles
A specialist motorsport venture combining race vehicle engineering, construction, sales and support with its own multi-category racing team.
Read about the venture - Incubation
G.O.A.T Ranch
Nature · Hospitality · Adventure · Motorsport
A proposed 1,000+ acre destination bringing together beautiful natural surroundings, premium eco-retreats, exceptional food, outdoor adventure and motorsport.
Read about the venture - Incubation
Agile Labs Media
Media · Content · Production
A media and production venture exploring how to capture the products, people, places and experiences being created across the group.
Read about the venture
Property & places
Big ideas need somewhere to live.
Some of the businesses we want to create need more than a website, an office or a workshop.
They need land. Buildings. Infrastructure. Places designed around the experience we want to deliver.
Commercial property is an important part of our long-term strategy. We want to progressively own the physical locations that support our businesses, from automotive workshops and engineering facilities to substantial rural holdings for nature, hospitality and adventure destinations.
Our focus is primarily on properties that our own businesses can use.
Owning these locations can give us greater control over how they’re designed, how they operate and how they accommodate future growth.
Property also provides an opportunity to build long-term value in the underlying assets alongside the businesses operating within them.
The next chapter
We’re only getting started.
Our ambitions extend well beyond the businesses operating today.
We’re developing new ventures, exploring acquisitions and investing in the capabilities and infrastructure that will allow our companies to grow.
The next Agile Labs business might be a technology platform, an engineering company, a destination built around an exceptional piece of land or something we haven’t considered yet.
We’re not interested in entering every industry simply because there’s money to be made.
We want to pursue opportunities that excite us, where we understand the customer, believe in the product or experience and can see a meaningful future for the business.
When we find the right opportunity, we’re prepared to do the work required to make it real.
Have something interesting in mind?
Whether you’re building a business, exploring a partnership, considering selling a company or simply want to talk about an opportunity, we’d love to hear from you.