Businesses & ventures
Different ideas. Different industries. Plenty of ambition.
From automotive engineering and technology to motorsport, media and nature-based hospitality, our interests take us in different directions.
Each business has its own identity, customers and commercial opportunity. Some are already operating, while others are being developed or remain in the early stages of exploration.
Here’s what we’re working on.
Incubation
Big ideas deserve a proper test.
Not every idea becomes a business.
Incubation gives us the opportunity to explore a concept, understand its customers, assess the commercial model and determine what would be required to bring it to life.
Some ventures progress into active development. Others evolve or stop as we learn more.
The following concepts are currently being explored within Agile Labs.
- Incubation
G.O.A.T Offroad Racing
Motorsport · Engineering · Race Vehicles
A specialist off-road motorsport venture exploring race vehicle engineering, complete vehicle builds, sales, maintenance and support alongside its own multi-category race team.
Read about the venture - Incubation
G.O.A.T Ranch
Nature · 4WD · Camping · Hospitality · Motorsport
A 1,000+ acre destination concept built around recreational 4WD trails, nature, camping, premium accommodation, food, family adventure and motorsport.
Read about the venture - Incubation
Agile Labs Media
Media · Content · Production
A media and production venture exploring how to build internal creative capability with the potential to develop into a standalone commercial business.
Read about the venture
The process
From idea to operating business.
Incubation
Explore the concept, understand the customer and test whether the opportunity is worth pursuing.
In Development
Build the product, develop the commercial model and establish the capability required to enter the market.
Operating
Serve customers, develop the business and build the foundations for sustainable growth.
Scaling
Expand into new products, markets and locations where the business has demonstrated the opportunity to grow.
Every venture progresses at its own pace. Some will move quickly, while others require years of development before the commercial opportunity becomes clear.
Across the group
Better together, without being the same.
Our businesses operate in different markets, but there are opportunities for them to support one another.
Shared expertise, technology, infrastructure, property and media capability can create advantages that would be difficult for an individual business to develop alone.
G.O.A.T Ranch, for example, could bring together nature tourism and hospitality with off-road experiences, racing events and a real-world setting for Roava’s land-access technology.
These connections are valuable, but each venture must still make sense as a business in its own right.